Ads were exactly what Asencio needed, according to poll results
On Oct. 27, a progressive PAC called Democrats Serve announced a five-figure buy for video ads highlighting Asencio’s working-class roots, military service and work as a police officer while bashing Giménez’s voting record and funding from the insurance industry.
According to polling data released in late September, the ads were exactly the kind of assistance Asencio needed to be competitive in the race. Survey firm Impact Research found that despite Giménez’s fairly weak approval rating — 42% positive, 39% negative — Asencio still trailed 10% in the race with less than half the incumbent’s name recognition.
Once voters learned about both candidates, Giménez’s lead was halved, pollsters found, adding: “If Asencio has the resources to tell his story, he can quickly close the gap.”